Privacy Policy

This Privacy Policy explains how LivBio (“we,” “our,” or “us”) collects, uses, and protects your information when you use our at-home testing services and website. By purchasing a kit, registering, or visiting our site, you agree to the terms below.

1. Information We Collect

We collect:
a) Personal Information: Name, email, phone, billing/shipping address, payment information (processed by Shopify/Stripe).
b) Health & Genetic Information: Biological samples (e.g., saliva, stool, swab), genetic/epigenetic data, and self-reported lifestyle details provided through questionnaires.
c) Technical Data: IP address, browser, device, and site usage via cookies or similar technologies.

2. How We Use Your Information

We use collected information to:

(i) process and fulfill orders,

(ii) generate and deliver reports,

(iii) improve Services and develop new offerings,

(iv) communicate regarding orders, updates, or marketing (where permitted),

(v) comply with regulatory obligations, and

(vi) conduct analytics or research on de-identified data.

3. Your Consent

By providing a Sample and Personal Information, you consent to its collection, processing, and secure storage. You may revoke consent by contacting help@LivBio.com. Withdrawal may limit or terminate access to Services.

4. How We Share Information

We share information only with:

Service providers (e.g., certified labs, Shopify, Stripe, IT vendors).
Affiliates/associates supporting operations.
Research partners, only with explicit opt-in consent and in de-identified form.
Authorities where required by law or legal process.
We do not sell or rent personal information.

5. Data Retention

We retain Personal and Testing Data as long as reasonably necessary to provide Services, comply with legal/regulatory obligations, resolve disputes, and maintain business records. You may request deletion, subject to legal retention requirements.

6. Data Security

We implement safeguards including encryption, secure storage, and restricted access. While we follow industry standards (HIPAA-aligned practices where applicable), no system can guarantee absolute security.

7. Cookies & Tracking

We use cookies and similar technologies to remember preferences, track usage, and improve Services. Users may disable cookies in browser settings; however, this may impair functionality. We do not honor “Do Not Track” requests.

8. Your Rights

Depending on jurisdiction, you may have rights to access, correct, delete, or object to processing of your information, and to opt out of marketing. EU/UK residents may contact their data authority. Requests may be sent to help@LivBio.com.

9. Children’s Privacy

The Services are not intended for individuals under 21. We do not knowingly collect data from minors. If discovered, such data will be deleted promptly.

10. Third-Party Links

Our Site may link to external sites not controlled by LivBio. We are not responsible for their practices or policies.

11. International Users

If you access our Services from outside the U.S., your information may be transferred to, stored, and processed in jurisdictions with different laws. We apply appropriate safeguards, including GDPR compliance for EU/UK users.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Revisions take effect upon posting with the “Last Updated” date. Continued use of Services constitutes acceptance.

13. Contact

Questions? Contact us at help@LivBio.com.